UI/UX DESIGN
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REBRANDING
Kings Park Volunteer Guides is a distinguished non-profit organisation dedicated to providing insightful tours that delve into the rich history of Perth, showcasing its native flora and fauna. In pursuit of enhancing visitor experience, they seek a website solution that facilitates tour bookings, offers comprehensive tour information, and serves as a platform for sharing knowledge about Kings Park and Perth.
The project goal is to design and develop a user-friendly website for Kings Park Volunteer Guides that enables visitors to easily book tours, access detailed tour information, and engage with educational content about Kings Park and Perth. The client has requested a resource hub where they can access and publish articles and resources, ensuring that every volunteer has access to up-to-date information in an organisesd manner.
Sarah
30 years old
Just moved to Perth from USA.
Background
She enjoys exploring new places and learning about local history and wildlife.
Goal
Sarah wants to book guided tours of Kings Park to deepen her understanding of Perth's natural beauty and cultural significance.
Needs
She seeks a easy to use website where she can easily browse available tours, view detailed descriptions and itineraries, and book her preferred tours online.
Pain points
Sarah finds it frustrating when she discovers that she needs to download multiple PDFs to access all the information about Kings Park on the government's website.
David
45 years old
The local resident
Background
David is a 45-year-old Perth resident who takes pride in his city's landmarks and attractions. He enjoys spending weekends exploring Kings Park with his family.
Goal
David wants to access accurate and up-to-date information about guided tours available in Kings Park to plan outings with his family and friends.
Needs
He requires a website that provides comprehensive details about tour routes, departure times, duration, and pricing, as well as any special considerations for families with children or elderly participants.
Pain points
David is frustrated by websites that lack clear communication or fail to offer a seamless booking process, causing confusion and inconvenience.
Emily
60 years old
The nature educator
A Kings Park guide volunteer
Background
Emily is a 60-year-old retired teacher with a passion for environmental education. She volunteers as a guide at Kings Park and enjoys sharing her knowledge with visitors.
Goal
Emily seeks a platform where she can access resources and educational materials to enhance her guided tours and engage visitors with informative content about Kings Park's ecosystems and conservation efforts.
Needs
She requires a website that offers a dedicated section for volunteers, providing access to training materials, reference guides, and interactive learning resources.
Pain points
Emily is frustrated by websites that lack relevant educational content or fail to support volunteers effectively, hindering her ability to deliver engaging and informative tours.
To achieve the project goal of creating a user-friendly website for Kings Park Volunteer Guides, we propose the following solutions:
Integrate a seamless booking system for tour reservations.
Develop a dedicated section for comprehensive tour information, including descriptions, routes, and pricing.
Establish a resource hub for volunteers to access and publish articles and resources
Incorporate educational content throughout the website to engage visitors with information about Kings Park and Perth.
Design the website with intuitive navigation and responsive layout; and implement a content management system for easy website maintenance.
These solutions aim to provide visitors with a streamlined booking experience, access to detailed tour information, and engaging educational content, ultimately enhancing their experience and understanding of Kings Park and Perth.
Studio:
Dux Digital
