UI/UX DESIGN
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REBRANDING
RAC Arena, the heart of live entertainment in Western Australia, embarked on a mission to revitalise and improve their website's functionality, all while ensuring seamless content management for users.
The task at hand involved a complete website transformation, coupled with essential enhancements to elevate user satisfaction. Central to the project was the goal of refining the content management system (CMS) to streamline daily operations while maintaining flexibility, as per the client's request.
Delivering a seamless online experience for Perth's leading entertainment destination, I designed a website that prioritised user needs. By presenting information in a clear and accessible format, and ensure that users of diverse backgrounds could easily access the information they need.
Develop a user-friendly interface that allows easy navigation and access to CRM features. Design the CRM solution to be scalable, allowing it to grow and adapt to the changing needs of the business as it expands. Develop a website with a user-centric design approach, focusing on intuitive navigation, clear layout, and visually appealing elements. Establish a well-organised information architecture that categorises content logically, making it easy for users to find what they're looking for quickly.
Website elements
We created a website that put users at the forefront, presenting information in an easily digestible manner.
